Connect to the reimagined AsphaltPavement.org

Thirty years ago, NAPA leaders were inspired to take the trade association’s voice into cyberspace, launching a website in an era when dial-up sounds preceded every upload and download.

More than opening a reception desk online, NAPA leadership aimed to make the website a catalyst for its highly sought after resources and expertise.

See what’s new at AsphaltPavement.org.

In the decades since, the internet has become even more a part of our members’ everyday lives. NAPA has continued to innovate, taking messaging to social media, podcasts, and even debuting an artificial intelligence asphalt pavement research assistant named Hey NAPA.

Putting association tools where our members need them to be has been part of NAPA’s digital calling for more than three decades, and this summer the next generation of web accessibility is now available.

The latest iteration of AsphaltPavement.org, NAPA’s home page for all things asphalt, is the product of years of audience analysis and boasts a new organizational structure that puts users first.

Converting a website from a digital storefront into a member experience led to NAPA staff engaging with external partners on the look, feel, and usability of the website, prioritizing topics based on ease of access, not NAPA’s organizational structure.

Bringing a simplified, intuitive vision to the asphalt pavement industry’s new home page meant engaging with Graphek, the company that led NAPA’s award-winning 2024 brand refresh, as well as web developer company Yoko.

Stakeholders helped inform decisions ranging from design to function as the website came together, with NAPA staff and leadership helping to modernize the new site while maintaining the standard for excellence typified by an organization marking its 71st year.

The website is live, so log in and take a look at how NAPA is ushering in a new approach to digital communications footprint that puts users first.